How do you distinguish between your business identity and personal identity?
This is an excellent question and one that often gets confused.
Due to the way that businesses are evolving, people make the mistake of believing that they need their personal identity to be the professional identity they are showing people.
Although it is true that potential clients need to be able to trust you from the very beginning, that does not mean that you need to let them know exactly who you are.
You need to understand your professional identity which is a professional persona that is a mix of very good personal skills and professional skills, while not compromising you as a person.
You need to know how to understand and how to use them both.